Fuel Your Passion campaign

I designed an advertising campaign highlighting the need to realize your dreams. It features the 2020 Gold ADDY award-winning short film Fuel Your Passion, which portrays the limitless potential of the upcoming generations by featuring college students engaging in their respective disciplines: Producing, acting, painting, modeling, and athletics. In summary, it serves as a reminder of our strengths in a society of growing obstacles: pandemic, fear, depression, etc.

Link to Short Film

Print Campaign

This 80's inspired poster design was created with the vision of highlighting the eyes of the featured subjects in the short film. The soft frames, bright neon text, and dreamy-textured photos evoke a sense of nostalgia when the viewer scans the image. The decision to focus on the eyes comes from an innate appreciation of people's minds and peculiarities. The eyes also draw attention while simultaneously providing a window to the soul. Super-imposed over the eyes are elements of each their respective specialties at college.

Individual posters

Wallpapers

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